In a recent interview, Simon Fuller revealed that the Spice Girls were partly shaped by Annie Lennox. Fuller is the former manager for the all-girl band.
Lennox, now a Eurythmics star, advised the Spice Girls to emphasize their unique personalities. This led to the girls’ initial success as stage performers.
In his interview, found in the BBC Radio 2’s The Fuller Picture, Fuller discussed how much Lennox helped the Spice Girls find what makes them special in the music industry. With so many groups trying to make their mark, it was really lucky that Lennox came along.
“Each of the girls knew who they were and in their own way tried to represent it but it wasn’t strong enough and probably the most significant thing that happened was when they met Annie Lennox.”
“I’m not sure this story has ever been told and Annie might not thank me for telling it. But I think we were flying to New York and I sort of brought up midway in the flight and said I’ve just signed this girl group. And Annie was very interested.”
According to Fuller, Lennox was highly adamant about meeting the girls. She would not take no for an answer, and helped them pave their road to fame. The names of the individual Spice Girls were created by Lennox as a way to focus each performer on their own particular flare.
“So Emma who was the sweet, cute, blonde girl became Baby Spice. She just played it and hammed it up – none of these names actually existed, but Annie gave them focus.”
Before Fuller could start on their solo careers, the Spice Girls let him go. November 1997 found Fuller as the ex-manager of the Spice Girls.
“It would have set each of them up with solo careers beautifully,” he said. “It wasn’t to be. I completely understand how it happened.”
You can catch the first half of The Fuller Picture on the BBC iPlayer, and the second half later this evening (January 15) at 10pm.