To show how the modeling industry is changing, Diesel has unveiled their newest campaign, which features a model with muscular dystrophy.
Jillian Mercado is a fashion blogger with muscular dystrophy, a group of genetic conditions in which the musculoskeletal system is weakened progressively. She is based in New York and has to use a wheelchair to get around – and Diesel’s artistic director, Nicola Formichetti, adores her. She says “[Jillian]’s totally fearless and has really been an inspiration to me.”
This is not the first time the usual conventions of modelling have been disregarded. First we had top agency IMG saying they wanted to become “ageless, raceless, weightless” by welcoming the models that didn’t fit the standard 5’10” and size 0 requirements. Since then, the agency has added many “plus size” women to their roster, as well as a few women over 40, including 83 year old China Machado.
Not long after, cross eyed model, Moffy, created a “storm” after appearing on the cover of Pop and consequently signing on to Storm Models. The 19 year old is beautiful, of course, but in the industry where every inch is expected to be perfect, her cross eyes are a surprise to some. It is so refreshing to see real women who aren’t conventionally perfect making headlines and appearing on covers. Another example of this is Lara Stone, famous for her gap-toothed smile. Another beautiful example of how perfect imperfection is.
Combating the image-obsessed industry’s standards this year, along with Diesel, are Aerie, who’s Spring 2014 lingerie campaign features all models, completely devoid of any Photoshop touch-ups. Now the gorgeous fashion blogger is breaking the barriers in the new ‘We Are Connected’ campaign by Diesel, which, incidentally, only features very few “conventional” models.
According to Mercado, the campaign is there to show that “you don’t have to look like a model to wear Diesel.”She hopes that with every picture released “someone can relate to it.”
With all the changes happening in the modelling world, it’ll be very interesting to see what happens next!
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