Lego has been around for over 50 years, proving to be one of the most popular and timeless toys around with its array of colorful interlocking bricks and mini figures. Through the years, Lego has even released video games across various platforms, television shows, as well as the soon-to-be-released Lego Movie.
The franchise may have a lot going for them, but one young girl noticed that there is something lacking. 7 year old Charlotte Benjamin decided to send Lego a letter explaining the need for more girl Lego pieces:
“Dear Lego Company,
My name is Charlotte. I am 7 years old and I love legos but I don’t like that there are more Lego boy people and barely any Lego girls. Today I went to a store and saw legos in two sections the girls pink and the boys blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks. I want you to make more Lego girl people and let them go on adventures and have fun ok!?!
This letter was written a week ago and has since spread through the internet and several social media platforms, with people going wild for the story of a 7 year old putting Lego in its place. Charlotte’s letter brings up a very valid point about gender roles, something that has been a key issue this week with the Super Bowl commercial for innovative toy company, GoldieBlox.
When I walk around stores and pass by toy sections, I see exactly what Charlotte sees. There’s usually a larger space aimed at boys, with popular sets such as “Lego City”, “Lego Ninjago” and “Lego Superheroes”. The section targeting girls tends to be a smaller section, and is full of dream houses, beaches, high school, etc.
Now those things are nice, but this smart little girl wants girls to be part of the fun adventures too. Charlotte wants some prominent female figures to play with in the Lego game because she knows that girls can kick butt, save people and swim with sharks if they want to!
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